Marketing

Subject Guide

Welcome to the subject guide for Marketing students. Use the navigation tabs on the left to find your way around.

Key Resources

Mintel Oxygen This link opens in a new window
Consumer market research reports that focus on consumer attitudes, trend information, and market data in 14 consumer categories (Food, Drink, Foodservice, Beauty & Personal Care, Health & Wellbeing, Household, Lifestyles, Leisure & Entertainment, Multicultural, Retailing & Apparel, Finance, Technology, Transportation, and Travel).
IBISWorld This link opens in a new window
Industry market research reports, economic, and demographic data to support business research; reports include statistics, industry structure, product & customer segmentation, performance analysis, major players, market share, and 5-year forecast analysis for 680+ industries.
Refinitiv WorkSpace This link opens in a new window
Features market trends, company financial and deals data, private equity and venture capital, breaking news, and After Market Research reports by leading analysts and firms.
ABI/Inform Complete This link opens in a new window
Includes thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data, with international coverage that gives researchers a complete picture of companies and business trends around the world.

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New York Times (Digital Edition) This link opens in a new window
Wall Street Journal (WSJ.com) This link opens in a new window

Marketing

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Marketing

Subject Guide

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Key Resources

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