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This guide provides access to library resources for marketing research, arranged by type of information. Use the tabs on the left to find the information you need. If you have questions or would like to schedule a research consultation, please contact the Business Librarian by email, chat, or phone. My contact information is on the left.
Most of the electronic resources included here are licensed for the use of WVU students and faculty. Access from off-campus requires WVU username and password.
Top Marketing Journals
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Frequently Asked Questions
Q. Where can I find the full-text of the Harvard Business Review?
A. The full-text of Harvard Business Review is available via Business Source Complete database.
Q. Where can I find the full-text of the Harvard Business Case Studies?
A. WVU Libraries does not subscribe to Harvard Business Case Studies. Due to publisher restrictions, Case Studies cannot be interlibrary loaned.
Q. Where can I find the Wall Street Journal- current and historical?
A. The current edition of the Wall Street Journal (WSJ) is available via ABI/Inform database (full-text coverage of WSJ goes back to 1984). College of Business & Economics students can also sign up to receive free digital access to the WSJ by visiting: http://business.wvu.edu/student-resources/wall-street-journal.
For historical issues of the WSJ from 1889-1999 use Wall Street Journal (1889 - 1985) ProQuest Historical Newspapers.
Q. Where can I find the Economist - current and historical?
A.The Economist is available via ABI/Inform database (full-text coverage goes back to 1992). There is a one week delay for the current issue.
Q. Where can I find the Financial Times (London)?
A. The Financial Times is available via ABI/Inform database or LexisNexis database. There is a 30-day delay for the current issue.