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starting point for your research in Marketing. Use this guide to locate resources for your field of study.

Organizational Research

Organizational Directories

These resources provide company reports at various levels of detail.  Search by your company name.  In some cases, search by the parent company name. 

Contemporary Organizational Research

Historic Organizational Research

News Sources

These resources provide news about companies and has the best bet to find trade publications related to business and organization information.

SWOT Analysis

These resources provide SWOT Analysis of companies or industries.