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COMM 104: Fundamentals of Public Communication

This guide is designed to help COMM 104 students do research for the written persuasive appeal assignment.


What are statistics? Statistics are your place for quick numbers.  They answer the questions "how much" or "how many." Statistics often appear as: 

  • Tables, charts, or graphs
  • Numbers or percentages reported in a document

Remember! Statistics are the results of data analysis, and have therefore already been interpreted. So don't always take statistics at face value.  Consider the source and method used to create the statistic.



Public Opinion & Survey Data

Public Opinions