This guide provides access to library resources for marketing research, arranged by type of information. Use the tabs on the left to find the information you need. If you have questions or would like to schedule a research consultation, please contact the Business Librarian by email, chat, or phone. My contact information is on the left.
Most of the electronic resources included here are licensed for the use of WVU students and faculty. Access from off-campus requires WVU username and password.
Top Marketing Journals
Browse additional Marketing Journals by clicking here.
Frequently Asked Questions
Q. Where can I find the full-text of the Harvard Business Review?
Q. Where can I find the full-text of the Harvard Business Case Studies?
A. WVU Libraries does not subscribe to Harvard Business Case Studies. Due to publisher restrictions, Case Studies cannot be interlibrary loaned.
Q. Where can I find the Wall Street Journal- current and historical?
A. The current edition of the Wall Street Journal (WSJ) is available via ABI/Inform database (full-text coverage of WSJ goes back to 1984). College of Business & Economics students can also sign up to receive free digital access to the WSJ by visiting: http://business.wvu.edu/student-resources/wall-street-journal.