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ADPR 421: Advertising and Public Relations Audience Insights

Guidance and resources for students in ADPR 421S during the Fall semester of 2023.

Scholarly Sources

for Advertising and Public Relations

Subject Specific Resources

Databases are collections of resources that are indexed and searchable. Subject-specific databases focus on a single academic discipline or a group of related disciplines. While they cover more specific topics within their subject area, they do not include the broad range of topics common to general databases.


Interdisciplinary Resources

Sometimes topics we are discussing are not contained to one specific discipline. In this case you will want to use a database that contains articles from the sciences, social sciences, and arts & humanities. They are a great way to see who is talking about your topic and to expand your research.

Academic and Scholarly Journals

In addition to searching collections of resources, you can also browse and access articles through individual publications.



Access Individual Journals and Publications

Finding Full-Text Fast

Find the full-text for any article quickly with Libkey IO. You will just need to enter the article's DOI or PMID into the search box.

Instant access to millions of articles provided by your library

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