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ADPR 421 : Advertising and Public Relations Audience Insights

Library resources for secondary data research, articles and media information.

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Matt Steele

ADPR 421S & 521S

Audience Insights and Analysis

Welcome to the Guide for ADPR 421 and 521! This resource will help you to conduct research for secondary data. Use the tabs on the left to navigate to specific sections of the guide!

Key Resources

Important Tips

This guide provides lists of specialized databases where you will find statistics, background, trends and more. 

Most offer more than one type of information.  For example, company databases may also include industry information. 

Remember to search for articles in trade and business journals.  Use the journal article search databases for this.

For best results search every database for your

  •  Company
  • Industry
  • Product
  • Service
  • Brand 

Find Articles

Trade & business magazines are great sources of information about products, brands, companies, ad campaigns, consumer behavior, spending trends, and more.  Use these databases to find articles on your topic.  

Search Tips:

  • search for simple keywords using 1 or 2 terms
  • too many results? add additional terms
  • too few results? try different terms

Advertising Journals