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Subjects: Government Information, Leadership Studies, Political Science, Public Administration, Rockefeller School of Policy & Politics

ADPR 421S & 521S

Audience Insights and Analysis

Welcome to the Guide for ADPR 421 and 521! This resource will help you to conduct research for secondary data. Use the tabs on the left to navigate to specific sections of the guide!

Key Resources

Important Tips

This guide provides lists of specialized databases where you will find statistics, background, trends and more.

Most offer more than one type of information. For example, company databases may also include industry information.

Remember to search for articles in trade and business journals. Use the journal article search databases for this.

For best results search every database for your

Company
Industry
Product
Service
Brand

Find Articles

Trade & business magazines are great sources of information about products, brands, companies, ad campaigns, consumer behavior, spending trends, and more. Use these databases to find articles on your topic.

Search Tips:

search for simple keywords using 1 or 2 terms
too many results? add additional terms
too few results? try different terms

ABI/Inform Complete This link opens in a new window
Articles from business journals including the Wall Street Journal.
Business Source Complete This link opens in a new window
Articles from business and trade magazines.
Communication Source This link opens in a new window
Communication Source is the most comprehensive resource on the market for communication research. Communication Source was developed from a merger of high-quality EBSCO databases, Communication and Mass Media Complete and Communication Abstracts (formerly published by Sage), and includes many unique sources not previously available in other databases. Communication Source offers abstracts and indexing as well as full-text content from publications worldwide pertaining to Communication, Linguistics, Rhetoric and Discourse, Speech-Language Pathology, Media Studies and other fields relevant to the discipline.
Sport Discus Full Text This link opens in a new window
SPORTDiscus offers bibliographic and some full-text coverage of sport, fitness and related disciplines. This database contains over 600,000 records with journal and monograph coverage going back to 1800. The content also consists of multi-disciplinary, international references from journal and magazine articles, books, book chapters, conference proceedings and more. SPORTDiscus is provided by the Sport Information Resource Centre. International database with abstracts on sports, physical education, outdoor recreation, physical activity, and leisure literature. Related databases included in the subscription and covering the same subject area include Heracles (1975-1997) a French language database, Atlantes (1980-1996), a Spanish language database, and Catalogue du Musee Olympique, a catalog of the Olympic Museum in Switzerland.
Sports Business Research Network This link opens in a new window
Focuses on the sporting goods and sports marketing industry. It's mission is to provide a continuously updated resource featuring market research and industry news covering all facets of the industry, including sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing. SBRnet is designed to capitalize on the capacity of Internet and its related technology to dramatically enhance the value of information by providing a variety of information sources in one place.

Advertising Journals

Browzine This link opens in a new window
Browzine Web allows your to browze WVU online journals by subject, or look up your favorite title. BrowZine can also help you create a personal virtual bookshelf of favorite journals.

ADPR 421 : Advertising and Public Relations Audience Insights