Research
Methods

Research Project Resources

The library offers databases that will allow you to develop soft skills in developing research methods, creating and designing research projects, and tools that allow for data analysis and visualizations.

Sage Research Methods
esearchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings.
O'Reilly Online Learning Platform
Provides unlimited access to books, videos, and training from 200+ publishers in computer programming, tech, business, design, and other fields. Learn through live online courses, complete videos of O'Reilly conferences, case studies, learning paths, interactive tutorials, and more.
DMPTool
The DMPTool is a free, open-source, online application that helps researchers create data management plans. These plans, or DMPs, are now required by many funding agencies as part of the proposal submission process. The DMPTool provides a click-through wizard for creating a DMP that complies with funder requirements. It also has direct links to funder websites, help text for answering questions, and resources for best practices surrounding data management.

Research Methods Publications

Several journals and other publications investigate the systematic and rigorous approaches used to collect, analyze, and interpret data for studies.

Journal of Marketing Research by SAGE
Publishes articles on a wide range of marketing topics, with an emphasis on empirical research and data analysis.
International Journal of Research in Marketing by Elsevier
IJRM is dedicated to publishing research that advances the field of marketing, including studies that focus on research methodologies.
Qualitative Market Research: An International Journal by Emerald
Specializing in qualitative research methods, this journal explores how these methods are applied in marketing research.
International Journal of Research in Marketing by Elsevier
Publishes research on various aspects of marketing, including consumer behavior, marketing strategy, and marketing analytics.

Marketing Plans

Learn to develop marketing plans with these resources.

SBA: Create a Marketing Plan
This site provides numerous links related to creating a marketing plan.
MPlans
This site contains links to articles that describe the planning process for creating a marketing plan and that give tips for writing effective plans.

Library Workshops

WVU Libraries offer a wide variety of open workshops designed to assist you in developing your skills in citation management, research strategies, data analysis and management, scholarship and publishing, classroom resources, and discipline/subject-specific resources. These workshops are free and open to registered WVU students, faculty and staff.

Library Workshops

MKTG 325: Marketing Research

ResearchMethods

Research Project Resources

Research Methods Publications

Marketing Plans

Library Workshops

Research
Methods