Advertising and Public Relations

Welcome to the subject guide for Advertising and Public Relations students. Use the navigation tabs on the left to find your way around.

Mergent Intellect
Companies (private and public), industries, and key business ratios.
Communication Source
Journal articles, handbooks, and encyclopedias related to communication and mass media.
Winmo (formerly Advertising Red Books)
Advertising database that provides comprehensive and up-to-date information on companies, their ad spending and the agencies that represent them.
Richard K. Miller & Associates Market Research Handbooks
Annual handbooks summarizing latest consumer market research for leisure, sports, restaurant,travel, healthcare, and entertainment.

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