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Advertising and Public Relations

Library resources for media information, marketing data, and more.

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Matt Steele


This guide was created to suggest top library resources for research for advertising, integrated marketing communications, and public relations.   Use the tabs on the left to access pages of the guide.   If you need in-depth assistance, my contact information is on the bottom left of this page. I'm happy to help.. 

Important Tips

This guide provides lists of specialized databases where you will find statistics, background, trends and more. 

Most offer more than one type of information.  For example, company databases may also include industry information. 

Don't overlook articles as sources for current information.  See the box below for the best databases for locating scholarly articles as well as news and trade journal articles.   


Find Articles

Use these databases to find articles from magazines, news sources, academic or trade journals on your topic.  

Search Tips:

  • search for simple keywords using 1 or 2 terms
  • too many results? add additional terms
  • too few results? try different terms

Advertising Journals

Find books & articles at WVU