Small Business Edition is built primarily for small business owners who need key data for their business plan or to better understand their potential market. It presents data for a single type of business and geography at a time.
Regional Analyst Edition is built primarily for chambers of commerce and regional planning staff who need a broad portrait of the people and businesses in their service area. It presents data for all sectors of the economy and for a user-defined region made up of one or more areas.
Search by zip code to see abbreviated summary of lifestyle segments, brands purchased, and frequent activities. Claritas MyBestSegments uses a proprietary category system called Claritas PRIZM Premier. Households categorized into Lifestyles using a combination of Census.gov data, consumer surveys, and assorted public and private demographic / consumer information. MyBestSegments is a free version of a subscription Claritas product.