Claritas.com (MyBestSegments)Search by zip code to see abbreviated summary of lifestyle segments, brands purchased, and frequent activities. Claritas MyBestSegments uses a proprietary category system called Claritas PRIZM Premier. Households categorized into Lifestyles using a combination of Census.gov data, consumer surveys, and assorted public and private demographic / consumer information. MyBestSegments is a free version of a subscription Claritas product.