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Advertising and Public Relations: Home

Library resources for media information, marketing data, and more.

Find Journal Articles

Use these databases to find articles on your topic.  

Search Tips:

  • search for simple keywords using 1 or 2 terms
  • too many results? add additional terms
  • too few results? try different terms

Advertising Journals


Want a book or article that the Library does not own? Order it through ILLiad!

Articles are delivered as digital documents posted directly to your ILLiad account. Books and other physical items are delivered to the campus library you choose as your "home" library, where you can pick them up in person.


This guide was created to suggest top library resources for research for advertising, integrated marketing communications, and public relations.   Use the tabs above to access pages of the guide.   If you need in-depth assistance, my contact information is on this page.  I'm happy to help.. 

Important Tips

This guide provides lists of specialized databases where you will find statistics, background, trends and more. 

Most offer more than one type of information.  For example, company databases may also include industry information. 

Don't overlook articles as sources for current information.  See the box on the left for the best databases for locating scholarly articles as well as news and trade journal articles.   


Find books & articles at WVU

Contact Jing

Jing Qiu's picture
Jing Qiu
WVU Downtown Campus Library