Antihero: often morally ambiguous, deeply flawed heroes: Hans Solo, Captain Jack Sparrow, Severus Snape, Dominic Toretto
Manifesto
Manifesto example:
Austin Kleon
Ethos, Pathos, Logos
Fourth Wall – Metafiction, Metanovel
Fatal Flaw - Hubris and Hamartia
Subtext
Transmedia Storytelling