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Article Databases for Marketing

While WorldCat searches much of the WVU Libraries' collections, these specialized databases are helpful for finding more focused information.  Descriptions beneath each link point out the special content or features.


  • use the "Find it @ WVU" link to access full text articles
  • start with default settings and simple keyword searches using few terms
  • too many results? add additional terms
  • too few results? fewer or different terms

Top Marketing Journals


Image result for Journal of Consumer Research

Image result for Journal of Marketing
Image result for Journal of Marketing Research

  Browse additional Marketing Journals by clicking here. 


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Can't Find The Items You Need?

Unfortunately, the WVU Libraries can't buy everything. If you find an item we don't own, you can use the services below to request a copy from another library for free!