General business databases such as ABI/Inform and Business Source Premier are good sources for articles that provide demographic trends, and consumer research beyond what's available in our specialized resources.
Consumer market research reports that focus on consumer attitudes, trend information, and market data in 14 consumer categories (Food, Drink, Foodservice, Beauty & Personal Care, Health & Wellbeing, Household, Lifestyles, Leisure & Entertainment, Multicultural, Retailing & Apparel, Finance, Technology, Transportation, and Travel).
Industry market research reports, economic, and demographic data to support business research; reports include statistics, industry structure, product & customer segmentation, performance analysis, major players, market share, and 5-year forecast analysis for 680+ industries.
Simmons provides data of U.S. adult consumers on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. The database can be accessed by 5 simultaneous users. Users will need to enter their first name, last name, university email, and role on the new platform.
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
