Entrepreneurship & Business Planning

A statistics portal that integrates data on over 60,000 topics from over 18,000 sources into 21 market sectors, providing direct access to quantitative data on media, business, finance, politics, and other areas of interest.

Consumer market research reports that focus on consumer attitudes, trend information, and market data in 14 consumer categories (Food, Drink, Foodservice, Beauty & Personal Care, Health & Wellbeing, Household, Lifestyles, Leisure & Entertainment, Multicultural, Retailing & Apparel, Finance, Technology, Transportation, and Travel).

Annual handbooks summarizing latest consumer market research for leisure, sports, restaurant,travel, healthcare, and entertainment.

Companies (private and public), industries, and key business ratios.

Simmons provides data of U.S. adult consumers on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. The database can be accessed by 5 simultaneous users. Users will need to enter their first name, last name, university email, and role on the new platform.

"US Consumers & Lifestyles" section allows you to create reports on demographic, economic, and lifestyle trends in local markets. Also provides lists of households/lifestyles.

Focuses on the sporting goods and sports marketing industry. It's mission is to provide a continuously updated resource featuring market research and industry news covering all facets of the industry, including sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing. SBRnet is designed to capitalize on the capacity of Internet and its related technology to dramatically enhance the value of information by providing a variety of information sources in one place.

Companies (private and public), industries, and key business ratios.

The Libraries' subscription to this resource will end on 12/31/2023. For assistance in identifying an alternative resource(s), please email ResearchSupport@mail.wvu.edu.

Find detailed information on 14 million US businesses, 100 million households, and nearly 1 million physicians and dentists. Searchable by name, line of business, geographic location, sales, and other parameters.