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ADV 403: Media Planning/Strategy (Online)

Resources for the web-based ADV 403 course

Databases for Scholarly Articles

Use these specialized databases to find articles and publications focused on business and communications.  Descriptions beneath each link point out the special content or features.

Tips:

  • use the "Find it @ WVU" link to access full text articles
  • start with default settings and simple keyword searches using a few terms
  • too many results? add additional terms
  • too few results? use different, related terms

Journals

Newspaper Articles

Interlibrary Loan

Want a book or article that the Library does not own? Order it through ILLiad!

Articles are delivered as digital documents posted directly to your ILLiad account. Books and other physical items are delivered to the campus library you choose as your "home" library, where you can pick them up in person.