When speaking with the press it is important to keep in mind two audiences: the direct audience and the intended audience. The direct audience is the journalist or interviewer you are speaking with. The intended audience consists of the people that will read the article or listen to the interview published by the journalist. There are numerous tools and tips to help communicate science to the press. Below are links to some of those resources.
These resources provide ideas, tools, and resources for both communicating science and engaging the public through outreach.