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ADPR 421 : Advertising and Public Relations Audience Insights (Vaccines)

Resources on vaccines for ADPR 421 Section 1 Spring 2021


This guide was created to help advertising/public relations students conduct research for secondary data.  Use the tabs on the left to navigate to specific sections of the guide.  If you need in-depth assistance, please feel free to contact Jing for a consultation. 

Find Articles

Trade & business magazines are great sources of information about products, brands, companies, ad campaigns, consumer behavior, spending trends, and more.  Use these databases to find articles on your topic.  

Search Tips:

  • search for simple keywords using 1 or 2 terms
  • too many results? add additional terms
  • too few results? try different terms

Find books & articles at WVU