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MKTG 425: Sustainable Marketing

This guide is designed for students in Professor Fitzgerald's Sustainable marketing class

Background Information

"Sustainable marketing is the process of creating, communicating, and delivering value to customers in such a way that both natural and human capital are preserved or enhanced throughout" (Martin & Schouten, 2012). 

Use the following resources to get broad overviews of the various topics relating to sustainability in business as well as facts and definitions of terms relating to your research topic.

Databases for background information


Sources for Data & Statistics