Developing a rich method of internal communication around collection changes will help to develop a consistent and deep conversation with the campus. If all librarians are aware of the internal data, conversations, and decisions, each librarian is then able to present a consistent message as they talk to their various constituents and different colleges will not be receiving conflicting information. Some methods for enriching internal communication include:
The message, the medium, and the audience are essential pieces of an effective communication plan. Using data from the library’s internal communication will help organize the pieces of external communication as outlined below.
First and foremost, determine the message(s) that are to be presented to each constituent. Examples may include one, some or all of the following:
Who needs to hear the messages?
Communication will need to take a variety of forms, will need to be ongoing, frequent, and will need to appeal to different audiences. Here are options for communication: