General business databases such as ABI/Inform and Business Source Premier are good sources for articles that provide demographic trends, and consumer research beyond what's available in our specialized resources.
Research reports providing in-depth analysis, industry structure, product and customer segments, performance analysis, market share, and 5 year forecasts for North American, Chinese, and global industries.
Simmons OneView provides data of U.S. adult consumers on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Requires an up-to-date browser (IE or Firefox) with the Adobe Flash 10 plug-in installed.
A statistics portal that integrates data on over 60,000 topics from over 18,000 sources onto a single professional platform - categorized into 21 market sectors, providing direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets..
A source for population, housing, economic, and geographic data from the U.S. Census Bureau. It includes quick tables and demographic profiles, geographic comparison tables, detailed tables, custom tables, data sets, reference maps, and thematic maps.