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Entrepreneurship & Business Planning Research Guide

This guide provides access to basic entrepreneurial research resources available through WVU and on the open web

One of the hardest parts of creating a new product or service is determining who will use it. You might think single young adults would be interested but what if you should actually be looking at teenagers or young families? Or what if your product is missing a key feature, which means that no one will want it? In this video, Alan Chiu of XSeed Capital discusses how to make sure your product fits your market.

Market Research

Consumer Behavior

General business databases such as ABI/Inform, Business Source Premier, and Lexis Nexis Academic are good sources for articles that provide demographic trends, consumer research, etc. 

Demographics