The following links take you to articles from some of the top voices in social media marketing discussing parts of developing a social media program. This will be useful as you work on the plan for the WVU student organization or campus department you've chosen. In addition to looking at these articles, I encourage you to look at the other resources on these sites. The information they offer will save you a lot of time and effort in the development process.
Moz has produced what amounts to a social media 101 document. It defines social media, best practices for using and measuring social media, the background and purposes of various tools, and makes suggestions for how to pick the platforms that will work best for your organization.
A social media audit allows you to review your social media presence, past performance and make educated decisions moving forward. Audits are helpful for everyone, no matter where you’re at with your social media marketing.
When utilized correctly, social media helps you connect with customers, expand your business or organizations' reach, and connect with potential new clients as well. However,using social media effectively to reach and motivate an organization's audience to support a product or cause is harder than doing social media personally. An effective social media strategy helps define what your goals are for the organization, and how using social media will help you reach those goals.
Social media calendars are tools that support the communication goals laid out for your organization in the social media plan.
Using one helps you plan the topics your organization wants to discuss during the semester or year, collect and create content ahead of time so you don't "disappear" from social media when you run out of things to post, and generally saves times and confusion about what needs to be done when.
Once you've put together your social media plan, how do you know if it's accomplishing your goals? This is where metrics and analytics come is. Measuring social media effectiveness doesn't need to be complicated - especially not for student organizations or departments.
A few basic tools will help your organization track their success and know what works and what doesn't on social media.
The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.