Research Guides: Fashion, Dress, & Merchandising: Markets, Consumers, & Demographics

Market Research Resources

General business databases such as ABI/Inform, Business Source Premier, and Lexis Nexis Academic are good sources for articles that provide demographic trends, and consumer research beyond what's available in our specialized resources.

Mintel Oxygen This link opens in a new window
Consumer market research reports that focus on consumer attitudes, trend information, and market data in 14 consumer categories (Food, Drink, Foodservice, Beauty & Personal Care, Health & Wellbeing, Household, Lifestyles, Leisure & Entertainment, Multicultural, Retailing & Apparel, Finance, Technology, Transportation, and Travel).
Richard K. Miller & Associates Market Research Handbooks This link opens in a new window
Annual handbooks summarizing latest consumer market research for leisure, sports, restaurant,travel, healthcare, and entertainment.
Mergent Intellect This link opens in a new window
Companies (private and public), industries, and key business ratios.

Demographics & Consumer Behavior

User guides and tutorials on Simmons OneView.

Statista This link opens in a new window
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Mergent Intellect This link opens in a new window
Companies (private and public), industries, and key business ratios.