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STCM 421 : Advertising and Public Relations Audience: Media Information

Library resources for secondary data research, articles and media information.

Article Databases

Trade and business magazines are good sources of current news and information about advertising campaigns and media spending.  Scholarly articles provide research and analysis.  Use these article databases to find articles.   

 

Advertisers, Ad Rates, Circulation

Search Google for Media Kits

Search the Web by entering a magazine name with the phrase, media kit.  Use quotation marks and the plus sign to restrict the search.              

For example: "new yorker" +"media kit"