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Business Research Guide

Articles, books, business databases and library services for business research.

Career Research

Developing a cover letter or prepping for an interview? Be informed - do your research!

Job hunting can often be more difficult and time consuming than we think. The resources identified on this guide can assist you with the job (and internship) process - identify industry trends, locate a call sheet, or generate a list of potential employers! This guide is intended to supplement the services afforded by WVU's Career Service Center and the College of Business & Economics' Center for Career Development. 

Position Summaries, Pay, & Job Outlook

Image result for occupational outlook handbook 2016-2017

Industry Information & Trends

As you prepare for the job search and interview process, it is helpful to understand the larger (marco) trends of a given industry.  Industry reports (from databases including IBISWorld and Mergent Intellect's First Research) provide such data as performance indicators, product and service segmentation, key buying and selling industries (i.e. supply chain), business challenges, and the like.  

The North American Industry Classification System is the standard (numeric code) used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. Look up your industry's code using the link below. 

2017 NAICS Code Lookup 

Trade Publications

Trade publications :

- Cover current issues related to the field or specific trade

- Written for professionals in a specific field using some technical terms

- Often focus on practical applications of knowledge
 
You can access trade publications through databases, including Business Source Premiere and ABI/Inform, see links below. 
 
           Image result for big data quarterly          Image result for investment advisor magazine         Image result for financial planning magazine

Company Information

Create a List of Prospective Companies

Don't have a particular company in mind? Would you like to generate a list of all companies operating in a specific industry? And limit the list to companies located in a particular geographic area? Or companies of a particular size? Use the ADVANCED search in the Mergent Intellect database to combine a NAICS code with an additional limiter (location, size, type, etc.) OR the COMPANIES search in LexisNexis to generate targeted lists.