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Marketing Research Guide: Find Articles

This guide contains links to library resources useful for secondary data research for marketing.

E Journals

Interlibrary Loan

Get articles (and books) that are not in WVU Library collections.  

Choose "First Time User" to create your own account. 

Articles will be delivered (free!) to your ILL account, usually within 24 hours.

Article Databases for Business

Use these specialized databases to find articles and publications focused on business.  Descriptions beneath each link point out the special content or features.

Tips:

  • use the "Find it @ WVU" link to access full text articles
  • start with default settings and simple keyword searches - like your company name
  • too many results? add additional terms
  • too few results? fewer or different terms

Newspaper Articles