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Marketing Research Guide: Product Markets, Consumers, Demographics

This guide contains links to library resources useful for secondary data research for marketing.

Local Markets

Reference Books

These books are located in the Downtown Campus Library Reference Collection. 

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Consumer Surveys

Government Data

Articles from Trade Publications

Don't forget that articles in trade publications are rich sources of current statistics, trends and news.  Use the databases on the Find Articles page to find relevant articles.

Market Reports by Industry