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Strategic Communications (Advertising & Public Relations)   Tags: ad_rates, demographics, marketing, markets, media_information  

Library resources for secondary data research, articles and media information.
Last Updated: Jan 30, 2015 URL: Print Guide RSS UpdatesEmail Alerts

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  • Passport
    Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, markets, products, countries, and consumers worldwide. Data comes from Euromonitor.

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This guide was created to help advertising students conduct research for secondary data.  The resources listed here are offered as starting points.  If you have questions or need to consult on specific research questions, please feel free to contact Jing or Penny.

Find Journal Articles

Trade  and business magazines are good sources of information about products, brands, companies, ad campaigns, services, consumer behavior, spending trends, and more.  Use these business-focused databases to find articles on your topic.  

Search Tips:

  • use the "Find it @ WVU" link to access full text articles
  • start with default settings and simple keyword searches using few terms
  • too many results? add additional terms
  • too few results? fewer or different terms
  • ABI/Inform
    Articles from business journals including the Wall Street Journal.
  • Business Source Premier
    Articles from business and trade magazines.
  • Lexis Nexis Academic
    News stories from magazines and newspapers, including extensive global coverage.
  • Find it @ WVU
    Have an article citation? Use this form to find the full-text article in library online collections.

Advertising Journals

  • Electronic Journals
    Browse and search electronic journals in the field of advertising.
  • Mountainlynx
    Search by journal title to find information on print and electronic journals and magazines at WVU.

Find Books

  • MountainLynx
    Find books in WVU Libraries. Search by keyword or subject.
  • WorldCat
    Search the catalogs of libraries worldwide! If WVU doesn't own the book, you can use Interlibrary Loan to order it.

Need Help?

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Penny Pugh
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WVU Downtown Campus Library
Reference Department
P.O. Box 6069
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Jing Qiu
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Contact Info
WVU Downtown Campus Library
PO Box 6069
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