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- Advertising Red Books (NEW!)Directories of advertising agencies and of advertisers. Index by brands to find company information, media and advertising agency.
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Welcome
This guide was created to help advertising students conduct research for secondary data. The resources listed here are offered as starting points. If you have questions or need to consult on specific research questions, please feel free to contact Jing or Penny.
Find Journal Articles
Trade and business magazines are good sources of information about products, brands, companies, ad campaigns, services, consumer behavior, spending trends, and more. Use these business-focused databases to find articles on your topic.
Search Tips:
- use the "Find it @ WVU" link to access full text articles
- start with default settings and simple keyword searches using few terms
- too many results? add additional terms
- too few results? fewer or different terms
- ABI/InformArticles from business journals including the Wall Street Journal.
- Business Source PremiereArticles from business and trade magazines.
- Lexis Nexis AcademicNews stories from magazines and newspapers, including extensive global coverage.
- Find it @ WVUHave an article citation? Use this form to find the full-text article in library online collections.
Advertising Journals
- Electronic JournalsBrowse and search electronic journals in the field of advertising.
- MountainlynxSearch by journal title to find information on print and electronic journals and magazines at WVU.
Find Books
- MountainLynxFind books in WVU Libraries. Search by keyword or subject.
- WorldCatSearch the catalogs of libraries worldwide! If WVU doesn't own the book, you can use Interlibrary Loan to order it.
Need Help? |
 Penny Pugh   Links: Profile & Guides |
Contact |
 Jing Qiu  Links: Profile & Guides |
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