Library resources for secondary data research, articles and media information.
- Mintel Oxygen
Consumer market research reports that focus on consumer attitudes, trend information, and market data in 14 consumer categories (Food, Drink, Foodservice, Beauty & Personal Care, Health & Wellbeing, Household, Lifestyles, Leisure & Entertainment, Multicultural, Retailing & Apparel, Finance, Technology, Transportation, and Travel).
A statistics portal that integrates data on over 60,000 topics from over 18,000 sources onto a single professional platform - categorized into 21 market sectors, providing direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets..
Your comments and suggestions for this research guide are welcome.
This guide was created to help advertising students conduct research for secondary data. The resources listed here are offered as starting points. If you have questions or need to consult on specific research questions, please feel free to contact Jing or Penny.
Trade and business magazines are good sources of information about products, brands, companies, ad campaigns, services, consumer behavior, spending trends, and more. Use these business-focused databases to find articles on your topic.
- use the "Find it @ WVU" link to access full text articles
- start with default settings and simple keyword searches using few terms
- too many results? add additional terms
- too few results? fewer or different terms
Articles from business journals including the Wall Street Journal.
- Business Source Premiere
Articles from business and trade magazines.
- Lexis Nexis Academic
News stories from magazines and newspapers, including extensive global coverage.
- Find it @ WVU
Have an article citation? Use this form to find the full-text article in library online collections.
Find books in WVU Libraries. Search by keyword or subject.
Search the catalogs of libraries worldwide! If WVU doesn't own the book, you can use Interlibrary Loan to order it.